The rise in internet connectivity is influencing how Filipino consumers in urban areas shop. Close to 80% of Filipino urban dwellers are now online, and more than 90% of them have bought two to three categories at an average in the past 6 months.
In today’s retail environment in the Philippines, going big doesn’t guarantee big growth anymore. Similar to many markets, small store formats like smaller supermarkets and convenience stores have expanded to move closer to residential areas and high traffic areas to cater to shoppers' busier lifestyles.
Comments by consumers and store owners on TV, radio, and social media are not enough to truly know what’s in their hearts and minds. As a manufacturer and retailer you need to go beyond the soundbites. A couple of months since the implementation of the Tax Reform Acceleration and Inclusion (TRAIN) Law, it is now time to dig deep into the impact of the law to the ordinary Juan’s shopping and consumption habit—not just on beverages, but on other items in the grocery basket. It is also important to look into how the neighborhood sari-sari store owner, Aling Nena would be making adjustments in her purchase and stocking behavior.
Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? Consumers aren’t simply “showrooming”—browsing in store and then going online in search of the lowest-cost option. They’re also “webrooming”—researching online and buying in stores.